ผู้มีส่วนร่วมได้เสียในส้งคมและสิ่งแวดล้อม กรณีศึกษาของบริษัทข้ามชาติของสหรัฐและเอเซีย

ผู้มีส่วนร่วมได้เสียในส้งคมและสิ่งแวดล้อม กรณีศึกษาของบริษัทข้ามชาติของสหรัฐและเอเซีย

Societal, Environmental and Stakeholder Value Drivers
A Case Analysis of US and Asian International Firms

Salil K. Sen is Doctoral Researcher, School of Management, Asian Institute of Technology, Khlong Luang, Pathumthani 12120, Bangkok, Thailand. E-mail: Salil.sen@ait.ac.th, salil.sen@gmail.com, csrfanviet@ait.ac.th

Fredric William Swierczek

Fredric William Swierczek is Associate Professor, School of Management, Asian Institute of Technology, Bangkok. E-mail: fredric@ait.ac.th.

Abstract

There is a shift in the role of business in society where societal, environmental and stakeholder value drivers could reshape the basis of economic competitive advantage. Investors are willing to pay a premium for well-governed companies because of positive perceptions of CSR. Organizations respond to the value drivers to endure and function effectively along the societal, environmental and stakeholder dimensions. In this article case analysis is performed for four international firms, chosen from USA/Europe and Asia, with distinguished records of sustainability. The case studies were based on the company sustainability reports and related material published in EthicalCorp, CSRWire and Covalence online publications. Assessments were performed using publicly available information. The non-parametric correlation analysis shows that firms with better commitment to CSR respond more to societal, environmental and stakeholder drivers through strategic initiatives. This improves their competitive advantage as assessed by economic value added.